Strategic Use of Infographics in SEO

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Infographics Can Paint a Thousand Words…and draw traffic to your website

Infographics and images don’t only look pretty and grab the attention of those accessing your site. They can also be used tactically for link building. More people learn visually than in any other way so infographics are fantastic for capturing people’s minds. They are also easy to share, so using them is also a good way of encouraging people to share your content. By others using your infographics, it then follows that your site will benefit from the link, which means that they could be excellent from a branding perspective.

So, how do you make sure that these fantastic infographics and images are used as strategically as possible (beyond ALT tags)? How do you ensure that they improve your search ranking whilst also allowing you to integrate the key messages that you’re looking to market?

It is helpful to make sure that you add your company logo or brand name at an appropriate place within the infographic. This will help you to improve your branding position because whenever anyone shares the image, your brand will be recognised and hopefully it will also improve your brand reputation.

Images are also a fantastic place to insert marketing messages that might lack the necessary keywords and phrases. They are boundless through any internet search, with some ranking higher for appearance and viral potential. So, how do you create the best infographics for your SEO strategy?

Let’s look at a couple of examples.

Suppose that you run a website that sells clothing and that you want to optimise a given page for the key phrase “Handbags”. Imagine that you also want to include a marketing message such as “Save 10% on retail!”. This exciting offer tagline lacks descriptive text but has persuasive characteristics. However, you might want to place this tagline in an image and the key phrase (“Handbags”) in a header tag. By doing this, you will not only place emphasis on the desired term but you will also provide a marketing opportunity without compromising keyword consistency. So, images are a really good place to insert marketing messages that lack the necessary keywords and phrases. By you using this technique, you will ensure that descriptive text is indexed, while less marketing terminology is overlooked.

As a second example, let’s look at the same website but consider how much text to include in your graphic. Some social media sites have rules regarding the ratio of text to image. As a result, keeping text to a minimum is really important. By doing this, you will also convey a statement in your infographic without your audience having to read too much. So, for the clothing website, an infographic that says “Buy your designer handbags today for you to make a 10% saving on retail. This fantastic offer is for one day only so make sure you click here TODAY in order not to miss out.”, will not have the same impact as “Designer Handbags – 10% saving.”!

Colours within your graphics are also important in order to draw readers in. Additionally, it is obviously not good practice to have “facts” that are not 100% correct so be sure to check that any claims you make are factually correct.

Overall, infographics and images can really add value to your SEO strategy if you:

  • Use a combination of keyword-rich content and enticing messaging;
  • Keep text to a minimum;
  • Use appealing colour combinations;
  • Get your facts straight;
  • Brand your graphic with your company logo.

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