PPC Management

PPC Management is an easy and cost effective tool that delivers stronger results when used correctly, especially when used in newly developed areas of your site or for seasonal sales.

In need of some instant limelight? We can quickly implement a PPC account to give your business that much needed boost.

Pay Per Click (PPC) Management does not have to be expensive as some may suggest. With a professionally managed account and relevant, insightful research, you can have a creative and highly targeted campaign linking to the relevant content on your website that you wish to sell or push. From physical services to an products on an E-commerce site, we can help get the exposure you require.

So it all boils down to location, location, location. You wouldn’t have your shop in a rubbish location, so why would it deem acceptable to not have your business show up on local or national searches? The potential for growth on the internet will not only increase your company's presence in the marketplace, but also increase your end of year profit if implemented correctly.

Increase you website's traffic and conversion rate, but decrease the bounce rate with a series of cleverly constructed Google Ads

So how can a PPC campaign work for me?

Bespoke and professionally managed accounts

We can professionally manage either an existing or a new account in a cost effective manner to suit your business and budget, whilst driving traffic to your site based on specific search terms. We will be able to maximise your ROI (return on investment) as the most common mistake people make when creating a PPC campaign, is not being specific enough and using the relevant negative keywords to reduce cost and increase revenue.

So how do we do it?

Research - Creativity - Conversion

PPC Account Management

Whether you require us to manage an existing account or you would like us to start you a new account from scratch we are positive we can help you achieve a far greater ROI. Remember, all new accounts receive £100 of free Google Adwords. Hatfish also supply you with reports on daily or weekly basis and manage your bid management and daily allowance to stop your PPC campaign spiralling out of control.

Keyword Research

The most important part of any PPC campaign is research. Without a specific and measurable campaign, you will be chucking your money away. Anyone can set up a campaign but not everyone can manage it properly to maximise their ROI.

Hatfish will research your performances on search word terms specific to your industry where you would like to succeed and then present you with a keyword strategy to deliver high quality traffic to your site. We will water down weak keywords that drain your budget and instead concentrate on the ones that work best for you.

Creativity

Research is quite easily the most important thing in a PPC campaign. However if your advert does not entice people to click your sponsored advert then your conversion of high quality traffic will still remain low. Hatfish will take your specific keywords and develop targeted adverts to increase the click through rate from the high quality potential customers your business needs to succeed.

Sometimes running two PPC campaigns side by side can also show you clear statistics on what works for your business and what does not and in return eradicates any future wastage on PPC budgets.

Landing Pages

Once you have grabbed your potential customers attention with your creative ads, taking them straight to a page that satisfies their original search query is a must. Hatfish will work along side you to make sure you have a fully focused PPC scheme that delivers customers from the initial advert they clicked, to the relevant page that will dramatically increase your conversion rates.

Conversion

As with any service Hatfish supplies, we offer fully up to date analysis. By daily monitoring your PPC campaigns, we can provide accurate conversion rates for you and with the help of Google analytics we can measure the success of any PPC campaign over a period of 24 hours to 365 days a year.

If your advert does not entice people to click it, then your conversion of high quality traffic will still remain low. We will take your specific keywords and develop targeted adverts to increase the click through rate from the high quality potential customers your business needs to succeed.