Quad Spares are a UK based mail order company distributing parts all over the UK and Europe. After several attempts with various companies to try and create a great looking site at an affordable and realistic cost, they came to Hatfish and got the result they were looking for.
This fully E-Commerce site has also been one of our largest campaigns for SEO (search engine optimisation) and Google AdWords. In 2011, we took their ideas and transformed them into something that worked incredible well for them and all within a sensible budget which has paid dividends for them month on month ever since.
Quad Spares were recommended to Hatfish and came with their identity already in place as an established company. Unfortunately for them, they had struggled with the company who had done their artwork for a number of years when it came to urgency and work being completed on time. Most of the work was already done, however Quad Spares are always requiring new imaging and graphics for their website due to constant changes in their product line. Professional photos were taken and edited to make the best possible buying experience for the customers, as the majority of the items they stock do not come with library images from the manufacturers.
Quad Spares came to Hatifsh with a specific problem regarding where they came when certain words were keyed in to search engines they wanted to be found for. We immediately ran a report for them and found that some of their site’s architecture and content was incorrect, making it hard for search engines to find them and bring them to the fore front of prospected buyers of their products.
We then put a plan in place to rectify the issues we saw, carrying it out over a three month period due to the fact they had so many products to rectify (1,100 at the time!) and saw a steady but consistent rise up the search page rankings.
We installed social media on their site and managed all of their accounts so that when new products were released customers were instantly in the know and as a result pre-orders on certain stock became a regular sales stream for them simply by just informing the customers before their release.
We successfully took Quad Spares from deep in the darkest depths of Google search results to the top of Page One and as a result Quad Spares have seen an increase of around 500% more sales per month since using ourselves.
For more information on how we can implement an online marketing strategy using SEO for your business click here.
Quad Spares needed to find a E-Commerce product that worked well for them which provided invoicing at a click of a button, customer records and site statistics. After already having using two separate E-commerce products, they struggled to find any of them that worked well for them and had the necessary components to do what they wanted. We successfully set up and installed them a new software package and exported all of their products in one go from their old site meaning that their site was never down and unable to sell.
To learn more about what we can do to promote your business, please visit our section on digital marketing.
You can see their site here @ Quad-Spares.com