Orchard retreat is set in private grounds just outside of Boston Lincolnshire. A luxury clinic offering the very best in health and beauty treatments, specialising in Podiatry and Aesthetics. Their logo design needs were simple, a memorable logo that reflects their core values of professional health and beauty care.
Not having a logo to work from, we met with the client to discuss their needs and requirements. This is beneficial to both parties as it helps to gain an understanding of both our working practices and the clients business and personality.
They wanted a logo design to represent a clean clinical feel while communicating the country location. Font selection was crucial as we decided to include a touch of elegance in the logo design along with some of the warm character the clinic is known for. However, it was vital to retain some clean and clinical elements as this is a vital part of the clinics operation.
Colours were selected to capture the sequence of the seasons. Using warms tones along with natural greens meant that we are able to engage the viewer and deliver a massage of wealth, prosperity, sophistication and change along with health, tranquillity and harmony. The logo was created using black to begin with before experimenting with the use of colour. It is vital that the logo works well in an environment where colour is not necessary or available.
The addition of the ‘branches’ to the logo design helps to give it shape, while enforcing the orchard location of the clinic.