Knowing the importance of Local SEO for your business

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Now we are the first to admit it’s been a while since we’ve done a blog to share with you all, but there’s a good reason for that. Since the start of the year we have been inundated with new clients coming onboard for not only our SEO services, but to bring them up to speed after Google’s Mobile algorithm earlier this year. This is due to the fact they have been recommended to us from existing clients or found us whilst searching for an SEO company in the UK that can actually help them by backing up their promises with results that actually hold weight.

But this blog isn’t about the hard sell, this blog is here to show you how quickly you can turn your online presence around organically and not by implementing a hefty pay per click campaign like companies such as Yell.com are so desperately trying to sell every client in their directory.

Every business is different and more and more are serving nationally or internationally with the wonder that is the internet, however the majority of businesses are still based on local trade. Their advertising budget that once was used on print advertising such as papers and leaflets through the door in most cases, has been quickly switched to their online marketing budget instead.

So the big question is how can Local SEO help you? Chances are your competitors have already been doing it for a long time, which means you’re already behind and need to get a move on to play catch up! We’ve seen trends in businesses that have embraced the internet age from the very beginning and in doing so have a vibrant business as a result. But that’s not to say they cannot be knocked off their top spot.

So let’s start by showing you how quickly (even in a busy, large market) you can increase your organic traffic by creating a strategic Local SEO campaign that will bring value to your business.

The first week back in January this year we received a phone call from an existing client asking us to get in touch with a friend of theirs who is selling used cars in Bedfordshire. They are a successful garage who have been trading since the seventies and have taken the necessary steps to market online with an up to date website and by advertising on popular sites such as Autotrader and Pistonheads.

Most of their traffic was from click throughs from sites they were advertising on, as their local visibility was somewhat lacking. However after speaking to the client we started work immediately and within 24 hours had them showing for the main keyword on Google maps that would help transform their organic traffic and increase phone calls from prospected purchasers.

As you can see below with a screen shot from the website’s analytics for December and the leading months up to it, the organic traffic was extremely low and under performing.

Local SEO Growth - Overall Traffic

However by immediately tackling the problems we could see hindering the sites visibility, we began to grow the traffic straight away. This resulted in May 2015’s overall traffic showing a growth of 295% and the organic traffic growing by 305% from that of Decembers. A healthy amount on both accounts we are sure you would agree.

 

Local SEO Growth - Organic

Now don’t for one second think we have finished growing their organic traffic, there is a still a large hill to climb yet! Originally the site was stuck for nearly every keyword you would associate with trying to find a second hand car in their area on Page 2 or beyond of the SERPs (search engine result pages). Within a couple of months we had brought them all to Page 1, but with sites such as Autotrader, Gumtree and Motors hogging the top spots, it’s been no easy feat due to their domain authority and pedigrees, but we are definitely working our way up the ladder quickly!

If you would just like some free impartial advise on how to move your business forward then please do get in touch by calling us on 01526 354259. Alternatively if you would like to see where your site is failing, use our Free SEO Report which will score your website or specific page instantly and provide you with a full breakdown of how to overcome any problems, whilst comparing your site to your main competitors too.

To sum things up, Local SEO is paramount and in this one example, our client has seen a noticeable, healthy increase in their car sales. We’re a huge advocate of supporting local businesses, as after all they are the hub and foundations of the community by providing jobs and reducing unemployment.

With Google and the way people search constantly changing, the only thing that will get left behind is your business if you fail to join the digital marketing revolution. However in time with the correct digital strategy in place, you too can have a successful income revenue from your online presence.

Unleash your marketing potential today!

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