Google Penguin 4.0 Update : Real Time Algorithm & What It Means To You

First Of All, What Is The Google Penguin Update? Let us quickly give you a brief history on Google’s Penguin algorithm incase you’re not already familiar with it. Zoom back to April 2012, this is when Google launched the first Penguin update to help catch out sites that were being naughty by having spammy or thin […]

The importance of SEO in your Branding Strategy

From a company’s perspective, it can be difficult to understand why SEO and branding need to go hand in hand. Surely, I hear you say, branding comes first? How on earth can I work on SEO before I have a clear brand? Well, in actual fact, you should start thinking about SEO as soon as […]

Can Any Inbound Linking Hurt My Search Ranking?

Can Inbound Linking Hurt my Search Ranking? This is a really hot topic of conversation amongst SEO’s. If you search the web forums, you’ll no doubt find some heated discussions on whether or not it is feasible for inbound links to have a negative impact on your search ranking position. Generally speaking, inbound links are […]

Strategic Use of Infographics in SEO

Infographics Can Paint a Thousand Words…and draw traffic to your website Infographics and images don’t only look pretty and grab the attention of those accessing your site. They can also be used tactically for link building. More people learn visually than in any other way so infographics are fantastic for capturing people’s minds. They are […]

Reciprocal Links Now Discounted By Google

Yet another hot topic of discussion in SEO strategy is the value of reciprocal links. Are they good, or are they bad? However, the key question should really be “is the website that has the reciprocal links a good or bad website”? Does it have good content? Let’s look at why. So, what is a […]

The Importance Of Backlinks in SEO

We still talk to Businesses who only build more Backlinks each month for their entire SEO campaign. Are they right and are we wrong? An age old question we know, but there are still companies we speak to time and time again both nationally and internationally who all rave on about backlinks. Not only do […]

Quad Spares

Quad Spares are a UK based mail order company distributing parts all over the UK and Europe.  After several attempts with various companies to try and create a great looking site at an affordable and realistic cost, they came to Hatfish and got the result they were looking for. This fully E-Commerce site has also […]