95% of Tech Consumers Use Social Media

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A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media.

Social Media plays a massive part in today’s marketing strategy’s for Businesses and if you are not taking full advantage of them you will be loosing a lot of potentially high quality customers. Hatfish Design and Media are an SEO services and Social Media specialist company based in Lincolnshire with clients Nationwide. Please read the article below and then contact us to discuss how we can help you promote your business in your area today.

“The Echo Effect: Understanding the Value of Tech Buyers” study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. Among the study’s findings IDG found that 44 percent of consumers said that exposure to technology products in social media positively affects their likelihood of purchase.

Another 40 percent of respondents said they have a sense of technology brand loyalty to the brands they’ve positively dealt with through social media. The report also found that 42 percent of those surveyed would be willing to recommend a brand to others if they’ve been affected positively by the firm’s social media presence……..

To read the rest of the article click here.

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